Music on Hold
Does your business require music on hold?
Research has shown that companies utilising music on hold features on their telephone systems can benefit from the following three features.
Increased Conversion on products mentioned while the caller is on hold
While a caller is waiting to be put through to a representative you have a unique opportunity to mention similar products that you have on offer. If you keep your marketing up to date you can be sure that a caller will hear about a new product and will be inclined to request for further information. Simple plugs for new products can spark the interest of a returning customer or it can cement the fact that you are the company that a new customer would like to deal with.
Create brand awareness
No one likes being put on hold and having to wait to speak to a representative, however sometimes it is simply unavoidable, whilst the caller is on hold you can let the music on hold reinforce your company brand. People tend to make snap decisions and will often make a decision within the first couple of minutes of being on hold as to whether they will continue to hold or will hang up so use this time to tell your customers that you are a business that is worth waiting for by telling the customer about what you do and how you can help them.
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Derek Wheeler, Finance Director at TGLynes